Chapter 9: Analysis Of Survey Data

# Key Takeaways

Key Takeaways

occurs when only those who have strong opinions about a study topic return the survey, consequently, the findings do not represent how things really are or, at the very least, are limited in the claims that can be made about patterns found in the data.*Non-response bias*is the most basic form of analysis that quantitative researchers conduct. It includes frequency distributions and measures of central tendency.*Univariate analysis*tell us what the most common, or average response, is to a question, and can be taken for any level variable: nominal, ordinal, interval, and ratio. There are three kinds of measures of central tendency: modes, medians, and means.*Measures of central tendency*refers to the most common response given to a question. Modes are most appropriate for nominal level variables.*Mode*is the appropriate measure of central tendency for ordinal-level variables.*Median*is the appropriate measure of central tendency for interval- and ratio-level variables. To obtain a mean, one must add the value of all responses on a given variable and then divide that number by the total number of responses.*Mean*allows us to assess co-variation among two variables. This means we can identify changes in one variable and then divide them together with changes in another.*Bivariate analysis*means we can find out whether changes in one variable occur together with changes in another.*Covariation*are used to demonstrate how variation on one variable may be contingent on variation on the other.*Contingency tables*