Chapter 13: Unobtrusive Research: Qualitative And Quantitative Approaches

Summary

Summary

Chapter 13 focused on unobtrusive research, which enables researchers to gather data without interfering or interacting with the research subjects. Unobtrusive methods can be utilized in both qualitative and quantitative research methodologies. Overall, it is a cost-effective manner of undertaking research, however, it can suffer from validity issues, data availability, and the challenge of accounting for the social context in which the data was produced.

 

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