Summary

This chapter has focused on collecting and analyzing qualitative data. We explored some of the more traditional methods, such as interviews and focus groups, for collecting qualitative data. We also explored less popular methods such as oral histories and videography. Analyzing qualitative data requires time and commitment. If possible, the researcher who undertakes the analysis and write-up of the data should complete the transcription, in order to be totally immersed in the data. Time spent in these processes should result in a study that produces valuable, in-depth data that numbers alone (i.e., quantitative methods) cannot explain.