Test Your Knowledge
- Name three situations in your life in which you use selling.
- Name the four key characteristics of a brand.
- Describe what this sentence means: “Each salesperson supports an average of 12.9 other jobs within the company.”
- Is sales considered a line or a support function? Why?
- Which of the four characteristics of a brand is most important when you are selling your personal brand?
- What is a customer-centric organization?
- Getting into the school of your choice, convincing your parents of something, getting the job you want (as well as other situations you may name).
- The four characteristics of a brand are the fact that it is unique, consistent, and relevant and has an emotional connection with its customers.
- “Each salesperson supports an average of 12.9 other jobs within the company” means that the level of sales that is generated by each salesperson is enough to fund the salaries and benefits of almost thirteen people in the organization in departments such as human resources, marketing, operations, finance, and others. Without the sales, the company would not be able to pay for the other jobs.
- Sales is considered a line function because salespeople are part of the daily operations of the company.
- All of the characteristics are important when you are selling your personal brand. It is important to define your brand by developing the three most important brand points that best describe you.
- The organizational chart in a customer-centric organization has the customer at the center so that all functions focus on meeting the needs of the customer rather than working in silos.
