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Introduction
1.1. Selling in everyday life-what does success look like to you?
1.2. Selling: Heartbeat of the Economy and the Company
1.3. Sales Is Not a Department, It’s a State of Mind
Key Takeaways
Test Your Knowledge
References
2.1. What Does It Take to Be in Sales?
2.2. Sales Channels and Environments: Where You Can Put Your Selling Skills to Work
2.3. What Kind of Job Can I Get in Sales?
3.1. The Power of Relationship Selling
3.2. Networking: Relationships That Work for You
3.3. Putting Adaptive Selling to Work
3.4. The Social Style Matrix
3.5. What Is Your Selling Style?
4.1. Business Ethics: Guiding Principles in Selling and in Life
4.2. Personal Ethics: Your Behavior Defines You
4.3. Business tools and Corporate Guidelines
5. 1. Ready, Set, Communicate
5. 2. Types of Communication
5.3. Your Best Behaviour
6.1. Buying 101
6.2. Maslow’s Hierarchy of Needs
6.3. Business-to-Business (B2B) Buying
6.4. How the Buying Process Works
6.5. Buying Process Meets FAB
7.1. It’s a Process: Seven Steps to Successful Selling
7.2. The Seven Steps of Selling
7.3. Prospecting: A Vital Role in the Selling Process
7.4. Go Fish: Resources to Help You Find Your Prospects
7.5. Qualifying Your Prospects
8.1. Researching Your Prospect: Going Deeper
8.2. Solving, Not Selling
1. Test your knowledge
9.1. First Impressions Make All the Difference
9.2. Dress the Part
9.3. How to Start Off on the Right Foot
9.4. Choosing the Best Approach for the Situation
9.5. Successful appointment making
10.1. Preparing for a Sales Presentation
10.2. Dress for Success
10.3. Presentation Details
10.4. How to Use SPIN Selling in Your Sales Call
11.1. Objections Are Opportunities to Build Relationships
11.2. Types of Objections and How to Handle Them
11.3. Types of Objections
12.1. Closing as part of the selling process
12.2. Closing techniques and how to use them
12.3. Trial Closes and Closing challenges
13.1. Follow-Up: The Lasting Impression
13.2. Customer Satisfaction Isn’t Enough
Appendix
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The Power of Selling Copyright © 2021 by Dr. Michelle Clement is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.