Chapter 9: Complaints and Persuasive Messages
Learning Objectives
- Learn to write claims and complaints
- Understand how to respond to claims and complaints
- Discuss persuasion in writing
- Examine a basic sales message and identify its central purpose
Thinking About The Topic
- Have you ever complained at a retail store or a restaurant? Why? What happened?
- Have you ever written an email or letter of complaint?
- Do you think sales messages rely on persuasion mostly?
Watch & Learn
Watch the video below to learn more about this topic.
