10.1 Introduction
Not every piece of business writing requires research or investigation. For example, if you receive an email asking for the correct spelling of your boss’s name and her official title, you will probably be able to answer without having to look anything up. But what if the sender of the email wants to know who in the company is the decision-maker for purchasing a certain supply item? Unless you work for a very small company, you will likely have to look through the organizational chart, and possibly make a phone call or two, before you are able to write an email answering this question. You have just done the research for a piece of business writing.
The first step in research is to know what the situation calls for in terms of the formality or rigour of research required. Although formal research carefully documents sources with citations and references, most messages relay informal research such as when you quickly look up some information you have access to and email it to the person who requested it. Either way, you apply skills in retrieving and delivering the needed information to meet your audience’s needs, often by paraphrasing or summarizing, which are extremely valuable skills coveted by employers. Knowing what research type or “methodology” the situation calls for—formal or informal research, or primary or secondary research—in the first place will keep you on track in the writing process.