1.7 Chapter Summary

Being a good communicator is essential to becoming a successful business person. Therefore, it is important to learn how to communicate well. The first step in that process is understanding what effective communication means. Understanding intercultural communication theories and building your intercultural competence are important for effective communication. This will help reduce misunderstandings as you communicate with people locally and globally. When in doubt, remember the “golden rule,” which is to treat others the way you would like to be treated. In all its many forms, the golden rule incorporates human kindness, cooperation, and reciprocity across cultures, languages, backgrounds, ad interests. Regardless of where you travel, with whom you communicate or what your audience is like, remember how you would feel if you were on the receiving end of your communication and act accordingly.