13.7 Chapter Summary

An effective business proposal informs and persuades efficiently. It features many of the common elements of a report, but its emphasis on persuasion guides the overall presentation. Writing effective business proposals is a skill every business writer needs. Plan your proposal well and only include the sections necessary to both inform and persuade your audience. Remember that though you are offering a solution to a problem, your main intention is to sell your service.

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Fundamentals of Business Communication Revised (2022) Copyright © 2022 by Venecia Williams & Nia Sonja is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

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