Chapter 9: Complaints and Persuasive Messages

Learning Objectives

  • Learn to write claims and complaints
  • Understand how to respond to claims and complaints
  • Discuss persuasion in writing
  • Examine a basic sales message and identify its central purpose

LightbulbThinking About The Topic

  1. Have you ever complained at a retail store or a restaurant? Why? What happened?
  2. Have you ever written an email or letter of complaint?
  3. Do you think sales messages rely on persuasion mostly?

Watch & Learn

Watch the video below to learn more about this topic.

 

 

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Fundamentals of Business Communication Revised (2022) Copyright © 2022 by Venecia Williams & Nia Sonja is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License, except where otherwise noted.

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