Digital Accessibility

Accessible Content

Creating Accessible Content

Take a moment to consider who ramps are built for.

Wooden ramp beside a temporary building on a raining day Indoor concrete ramp beside a two step set of stairs
Many people might answer “wheelchair users”. That is correct. Ramps are purpose-built to assist movement. They are essential for someone using a wheelchair to navigate and access parts of the physical world. However, most people can also use ramps. What is essential for some also benefits others.

Ramps benefit:

  • People pushing a stroller or pulling a shopping cart
  • People using a walker, walking stick, or cane
  • Children learning to walk or anyone having difficulty with stairs
  • Cyclists pushing their bikes
  • People on crutches or those with other temporary disabilities
  • Movers and delivery people

In the digital world there are many ‘ramps’.

Digital Ramps:

  • Headings
  • Colour contrast
  • Alternative text
  • Closed captions
  • Responsive design

Software like Word, PowerPoint, and Brightspace were designed to create accessible content by default. When used as intended, those platforms create material that is accessible with no additional steps, hacks, or workarounds required.

As an example, consider when you last (or ever) received formal training on creating Word documents. If you have, how long ago was it? Or, have you simply been doing things the way you’ve always done them? That approach is often adopted with good intentions under the assumption that if something isn’t broken, don’t fix it. However, inaccessible content is broken content. When people can’t access and engage with material, that material is broken.

Creating accessible content may require some unlearning of steps in your current workflow. You may need to (re)learn some features. But, many platforms and software create accessible content by default.

The hardest part of learning something new is not embracing new ideas, but letting go of old ones.

– Todd Rose, The End of Average


Traditionally, one might think of creating accessible content as an accommodation essential for some users; but like ramps, these elements benefit everyone.

Maximizing accessibility allows for democratic, just, equitable, and inclusive access.

Accessibility:

  • Minimizes othering
  • Allows maximum independence
  • Increases audience size
  • Aids comprehension
  • Meaningfully includes the greatest number of people
  • Requires less work than accommodation
  • Makes content easier to share and remix

Some people just have to show up. Others have to hack, plead, and ask for favours simply to have the same experience. Creating and providing accessible content reduces that burden. This work seeks to problematize the excess labour inaccessible content imposes on some users.

Accessibility Spectrum

A better understanding of digital accessibility helps with creating accessible content and choosing accessible resources. Keep in mind, digital accessibility is not pass/fail; material may be more or less accessible than previous versions or alternate formats. Aim to provide the most accessible version of content to deliver the same information to everyone at the same time. 

A stick figure pushing a pill shape data marker along a line from negative to positive

By adopting the best practices and consulting the resources found in this guide, you will learn how to choose and create accessible content efficiently and effectively.

A final note:

Focus on creation and revision, not remediation. When you create new content or update existing material, focus on incorporating accessibility best practices. Do not focus on all your existing documents and worry about ‘fixing’ each one. Aim to improve as you move forward.

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Accessibility Handbook for Teaching and Learning Copyright © 2023 by Briana Fraser and Luke McKnight is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.