Accessibility FAST
AI Generated Image Descriptions
Generative AI chatbots have rapidly improved their ability to recognize and describe images. CoPilot, ChatGPT, and Gemini have shown to be useful at describing images and provide a starting point for writing text equivalents. figure captions, and alt text. For an introduction to alt text, consult the Alternative Text Quick Guide hosted earlier in this book.
When creating alt text consider the context and purpose of the image. When writing alt text focus on the type, the focus of the image, and the important details.
On this page:
CoPilot
As of November 2024, CoPilot is no longer accepting image uploads. Use Google Gemini or Claude with the prompt provided below.
For generating alt text and image descriptions using Microsoft CoPilot:
The More Precise setting produces more accurate image descriptions.
Select the Add an image button to upload a file.
When using CoPilot in the Edge browser sidebar, select the Add a screenshot button to take a screenshot of an active webpage.
CoPilot requires specific prompting to produce useful image descriptions:
Copy and paste the following as your prompt:
Please provide:
- Title: A concise, descriptive title (5-10 words)
- Image description: Provide a general overview of what the image portrays before providing details. The image description should be objective, concise, and descriptive. Descriptions should be straight forward and factual, avoiding interpretations. For complex images, the detailed description may be one or more paragraphs and must describe the image in great detail. However, not everything needs to be described if it is not important in the context of the image. The detailed description should be easily scannable and use headings, paragraph breaks, and lists as appropriate. Descriptions may utilize vivid terminology to describe various features like composition, shapes, size, texture, and color but always provide this information in a separate paragraph.
- Alternative text: The alternative text output should be less than 150 characters, grammatically correct, while describing the essential visual elements of the image. Good alt text should identify the image type (when not a photo, such as a chart, map, painting, etc.), describe the most important information, and add details that contribute information or meaning.
- Text: If the image or graphic contains text, add a section and transcribe all the text in the image.
Output the above 4 sections using headings, subheadings, and lists as appropriate. For number 3, Alternative Text add “If this description is sufficient, use it in the alt text field. If it is not, explore alternate means to provide the long description above.”
Adapted from Image Accessibility Generator – Teach Online
Interacting with a chatbot like CoPilot is an iterative process of prompt, response, re-prompt. When CoPilot provides an image description, indicate what was incorrect or ask CoPilot to focus more on a specific element. With CoPilot, asking to make a long description shorter often crops, rather than condenses, the text to the requested length. Keep in mind, this may result in essential information being excluded. Always include a length parameter in your initial prompt if desired. Remember, use AI as a starting point to understand the main information and visual structure of an image and then edit the output for accuracy, clarity, and brevity. Read more about AI Prompting.

Google Gemini and ChatGPT Plus also accept image uploads. Similar prompts as discussed above can be used on those platforms.
Alt Text Assistant (GPT4)
Alt Text Assistant is a custom interface for ChatGPT with predefined parameters to help write alt text and image descriptions. Alt Text Assistant requires a ChatGPT4 account.
If you have a ChatGPT Plus account, navigate to Alt Text Assistant:
- Select Can you help me create alt text? or Can you help me create descriptive text?
Alt text is best for basic images. Descriptive text is necessary for complex images. - Select the paper clip icon to upload an image.
- Select your image file.
- Press Enter or click Send Message (up arrow icon) button on the right of the text field.
For further information on using CoPilot, Gemini, and ChatGPT consult the National Centre for AI Empowering Educators series.
Remember…
Always verify AI output for accuracy. Using AI to generate alt text and image descriptions is a great starting point but requires you, as the content creator and expert, to double check and refine what AI generates. The intention is to use AI to reduce your workload without creating junk descriptions that will create additional work and confusion for users.

Alternative text is a text equivalent of graphics in a document or webpage. Alternative text is coded to be hidden visually, but read to a screen reader user.