Chapter 9: Remembering and Judging


Exercise: Watch & Learn

How Reliable is Your Memory? Elizabeth Loftus talks about her work on eyewitness memory.

Video 9.1: How Reliable is Your Memory ( uploaded by Elizabeth Loftus on TedTalks.


Exercise: Read, Listen & Learn

Exercise: Watch & Learn

How your “Working Memory” Makes Sense of the World: An entertaining look at working memory with activities.


Video 9.2: How Your “Working Memory” Makes Sense of the World uploaded by Peter Doolittle at TED on June 2013 (

Exercise: Read & Learn

Deep Down, I knew it Didn’t Happen: The Woman Who Imagined a Murder: An alarming real-life example of false memory (

Exercises: Watch & Learn

Are We in Control of Our Own Decisions? A great Ted Talk about decision making in real life

Video 9.3: Are We In Control of Our Own Decision, ( uploaded by Dab Ariely to TED.

How Reliable is Eyewitness Testimony: A video demonstration of the problems of eyewitness memory

Video 9.4: How Reliable is Eyewitness Testimony ( uploaded by National Science Foundation.

Exercises: Do & Think

  1. Are You a Super Recogniser? Try this short test to see if you have a good memory for faces
  2. See How Well you Remember 10 Famous Company Logos: This site challenges you to draw the logo then gives feedback ( Majority of People Can’t Identify the Apple logo, Can You? Whereas this one offers a recognition test:
    ( Try one or both of the tests out on some friends.  How did their results compare with yours?
  3. How Good is Your Memory? Take Our Test and Find Out: This site looks at a number of different memory abilities – how well did you do? (
  4. TestMyBrain: The “test of multiple memory types” on this site assesses your memory for visual information and your long-term memory.  (
  5. If you regularly spend time with a group of people, you could explore how similar (or different!) their memories are for a specific event.  For example, interview all the members of your family about what happened during your last vacation together, or interview your friends about what happened the last time you all had supper together.  Clearly, you will want to talk to people individually so that they cannot influence one another’s answers.  Prompt them to give as much detail as possible and take notes so that you can compare the different versions. Were there any striking differences?  How did YOUR memory of the event compare with other people’s?



Ariely, D. (2008, December). Dan Ariely:  Are we in control of our own decisions? [Video File]. Retrieved   from

Cocozza, P. (2017).  ‘Deep down, I knew it didn’t happen’: The woman who imagined a murder.  Retrieved from

Devlin, H. (2017).  Ancient technique can dramatically improve memory. Retrieved from

Doolittle, P. (2013, June).  Peter Doolittle: How your working memory makes sense of the world? [Video  File]. Retrieved from

Glaser, D. The Guardian.  2017, February 8.  Glaser, Daniel.  A neuroscientist explains: listener’s emails about memory – podcast. Retrieved from

Gurney-Read, J., & Midgley, R. (2018).  How good is our memory? Take our test.  Retrieved from

Humphries, M. (2015).  Majority of people can’t identify the Apple logo, can you?  Retrieved from

Loftus, E. (2013, September, 23). How reliable is your memory? [Video File]. Retrieved from

National Science Foundation. (2015, July 20).  How reliable is eyewitness testimony? [Video File]. Retrieved from

Open University, OpenLearn. (2009).  Take the photographic memory test.  Retrieved from

Robson, D. (2016). Four ways that other people can warp your memory.   Retrieved from

TestMyBrain. (2017). Featured brain tests.  Retrieved from

University of Greenwich.  Super recognisers.  Retrieved from

Wilson, C. (2015).  See How Well You Remember 10 Famous Company Logos.  Retrieved from




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